Judy Kim

Founder & CEO

Beauty, E-Commerce, Retail & Brand Strategy

A unique blend of 15+ years experience in
building and operating businesses across beauty, retail, e-commerce, marketing, media, and entertainment, with expertise spanning brand strategy, global market expansion, retail activation, digital commerce, partnerships, and end-to-end execution.

Beauty & Cosmetics

  • K-Beauty Brand Position & Strategy

  • Global Marketing Direction Consultation

  • Creative Direction & Media Productions

  • Pop-Up Brand Event Productions

Media & Entertainment

  • Director, Creative Director, Producer

  • K-Pop Music Collaborations

  • Talent Management

  • Live Radio Broadcast Productions

  • Scripted Television Productions

Creative Advertising Agency

  • Brand Marketing Strategy & Consultation

  • Creative Direction & Media Productions

  • Global Influencer Marketing

  • Brand Advocacy Campaigns

  • Business Development

E-Commerce & Website Production

  • Brand Website Consultation

  • E-Commerce Site Design & Production

  • Online Editorial Magazine Production

  • Corporate Media Productions

Watsons ‘Get-it-K-Beauty‘ E-Commerce/Retail Rebranding Photoshoot Campaign

Pony Effect Global Marketing Brand Video

Pony Effect Global Influencer Social Media Campaign

Elli K Brand Identity
Website & Social Media Photoshoot Campaign

Soak Beauty Premium Skincare Photoshoot Campaign

Soak Beauty Global Influencer Campaign

Soak Beauty Events

Soak Press & Awards

The Korea Times Interview

The Korea Times Interview with Judy Kim - Founder & CEO of Soak

SO INTL Unit Production Manager

Dr. Pelo Commercial Brand Video

Previous Clients & Work

  • Elli K - Re-Branding Photoshoot Campaign (2022)

  • Soak - Brand Launch Photoshoot Campaign (2021)

  • Junivuni - Commercial Video (2020)

  • Heimish - Commercial Video (2019)

  • Pony Effect - Brand Video (2019)

  • Soak Beauty - Events Production (2019)

  • Dr. Pelo - Commercial Videos (2019)

  • New Authors ft. Elaine - Music Video (2018)

  • Uzuhan ft. pH-1, Sam Ock - A&R Management (2018)

  • Uzuhan ft. Jeebanoff - A&R Management (2018)

  • WeWork x Wanted - Event Video (2017)

  • Watsons - Get It K-Beauty Photoshoot Campaign (2017)

  • Enemood- Fashion Series Videos (2017)

  • Solarrio - Music Video (2017)

  • Unistella - Multi-Media Videos (2017)

  • Asiance - Company Videos (2017)

  • Elle Golf - Behind the Scenes Video (2016)

  • Teenage Millionaire - Brand Video (2016)

  • GoPro - Social Content Videos (2016)

  • SO INTL - Celebrity Interview Videos (2016)

  • Lotte - 말랑카우 CF Television Commercial (2015)

Portfolio Links